How to maintain brand authenticity through your content?
When publishing your content, one thing that values the most is your unique brand identity. Today’s world is consumed by advertising and marketing. For instance, the global revenue spent on advertisements in the year 2020 was averaged at around 600 Billion U.S. dollars (Refer Statista). But mostly brands are challenged with producing and publishing interesting, engaging & valuable content that can generate relevant traffic to sustain their brand.
Your content is a unique value proposition of your brand and you cannot create effective content without knowing your audiences. So, along with targeting the right audiences & tapping into their online circles, you must consistently produce & publish content that delivers the right message. Creating such content is the potential differentiator of your brand to sustain your existing followers as well as attracting new ones. For instance, one of the world’s biggest businesses, Amazon alone, spent around 22 billion U.S. dollars in 2020 alone. Amazon is no small business and the money they spend on producing & publishing marketing content is no small either. (Amazon Marketing Spending)
Some things to keep in mind when promoting your content to ensure brand authenticity are :
- Alignment with Brand Objective : Written content aligned with your brand objectives is crucial to ensure people relate better to your brand. Your articles should be able to convey what your brand stands for, whether that be on social media or your company website.
- Be Transparent : When searching for information, people look for that transparency and a clear purpose in your content so they can trust and associate themselves with your brand. Your content must be clear and concise enough to represent your brand’s mission & vision.
- Understand your Audience : Be it an outlet, celebrity or brand, people love it when your brand content is more interactive and engaging with their customers. Many brands have now started to engage more with their audience through social media platforms like Twitter and Instagram. Engage with your audience through your brand stories and start a connection that will link your brand to them. This will help your brand grow and also let you understand what type of content or product people expect from your brand.
Writing content that is unique and engaging can be difficult and time-consuming at times. To make the entire process of creating content easier you can opt for workflow automation tools like Oasis Workflow.
With Oasis Workflow’s advanced features editing, proofreading and even publishing your content can be done more conveniently. If you want to publish engaging & valuable content that drives your brand authenticity, then try out the Oasis Workflow today.